Today as I launch my new and improved website, it seems fitting to reflect briefly on the past, present, and future of Sierra Dogs. Almost 20 years have passed since I began working professionally with dogs, and in that time I have relocated the business (2007 from SF to Placerville), honed in ever further on the niche services I truly love (boarding and puppy board & train), and developed an incredible clientele in the process. My clients once again voted Sierra Dogs as Best Pet Boarding (Foothills edition) and Best Pet Training (Folsom/El Dorado Hills edition) in Style Magazine’s Readers’ Choice Awards. More importantly, my clients have stuck with me through difficult times, such as a global pandemic, and the personal loss of two of my dogs in the last two years, and how that impacted the business, and me personally. I’m proud of what I’ve built, while still wishing there were more hours in the day so I could move forward with the many ideas and projects I always have germinating in my head. As I look toward the future, and all that I hope to achieve, I try to remember some of the key lessons of positive reinforcement dog training: 1) move toward big goals in small, achievable steps, starting wherever you are now, 2) set up the environment to help make it easy to get things right, 3) don’t forget to provide lots of rewards for getting it right, and 4) progress isn’t always linear, and getting things wrong is just information for next time. So my new website is a small step toward larger goals of revamping my business processes in a way that will better serve clients and better manage my time. If you find anything I’ve gotten wrong, then please let me know so I have the information I need to get it right. I will be adding additional resources as I move toward the next goals.
Leave a Comment